︎ Identity
︎ Logo
︎ Brand Support
︎ Design of Social Networks
For the online women's clothing store Lavue, a progressive identity was developed to reflect the brand's mission of empowering women with fashion choices that are bold, confident and unique. The visual identity was created with a modern, minimalist aesthetic, incorporating clean lines and pastel hues to evoke a sense of sophistication and femininity. The typography was carefully chosen to add a touch of playfulness and boldness, while still maintaining legibility. The overall result is a strong, cohesive and memorable brand image that effectively communicates Lavue's brand values to its target audience.
︎ Logo
︎ Brand Support
︎ Design of Social Networks
For the online women's clothing store Lavue, a progressive identity was developed to reflect the brand's mission of empowering women with fashion choices that are bold, confident and unique. The visual identity was created with a modern, minimalist aesthetic, incorporating clean lines and pastel hues to evoke a sense of sophistication and femininity. The typography was carefully chosen to add a touch of playfulness and boldness, while still maintaining legibility. The overall result is a strong, cohesive and memorable brand image that effectively communicates Lavue's brand values to its target audience.